 |
售價:1159  |
詳細資料ISBN：9789814336918 叢書系列：消費者行為 規格：平裝 / 672頁 / 21 X 14.8 X 1.5 CM / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 CONSUMER BEHAVIOR OFFERS A PRACTICAL APPROACH TO HELP STUDENTS APPLY CONSUMER BEHAVIOR PRINCIPLES TO THEIR STUDIES IN BUSINESS AND MARKETING. THIS MULTI-DISCIPLINARY FIELD CAN TEMPT BOTH STUDENTS AND INSTRUCTORS TO STRAY FROM THE BASIC BUSINESS PRINCIPLES THEY SHOULD TAKE AWAY FROM THE COURSE. THE AUTHORS KEEP STUDENTS FOCUSED ON CONSUMER DECISION MAKING AS IT APPLIES SPECIFICALLY TO AN OVERALL UNDERSTANDING OF BUSINESS THEORY AND PRACTICES THROUGH THE CDP (CONSUMER DECISION PROCESS) MODEL. THE BOOK SETS OUT TO EXPLORE WHY AS WELL AS HOW CONSUMERS MAKE SPECIFIC DECISIONS AND BEHAVE IN CERTAIN WAYS—WHAT MOTIVATES THEM, WHAT CAPTURES THEIR ATTENTION, AND WHAT RETAINS THEIR LOYALTY, TURNING “CUSTOMERS” INTO “FANS” OF AN ORGANIZATION.KEY FEATURES 1.CASE STUDIES: FIFTEEN CASE STUDIES OF RETAILING AND SERVICES COMPANIES FROM ASIA,EUROPE, AFRICA, AND THE UNITED STATES ARE INCLUDED IN THE TEXT. AMONG THEM, AMAZON AND FACEBOOK ARE TWO CASES THAT INTRODUCE STUDENTS TO CONSUMER BEHAVIOR ON THE INTERNET. 2.BAYESIAN ANALYSIS: THIS CONCEPT HAS BEEN AROUND FOR SEVERAL CENTURIES, BUT HAS RECENTLY GAINED WIDESPREAD INTEREST AMONG MARKETERS SO IT HAS BEEN INCLUDED IN CHAPTER 2, “CREATING CUSTOMER-CENTRIC ORGANIZATIONS”. 3.“BUYER BEWARE”: THIS FEATURE, FOUND IN ALL CHAPTERS, FOCUSES ON EDUCATING READERS ABOUT HOW TO BE BETTER CONSUMERS, AS WELL AS HOW TO DO A BETTER JOB IN ANALYZING AND INFLUENCING CONSUMER BEHAVIOR. 4.BRANDING: A WIDE COVERAGE OF BRAND STRATEGIES AND THE CREATION OF BRAND EQUITY ARE INCLUDED IN THE TEXT, INCLUDING THE STRATEGIES OF TURNING CUSTOMERS INTO “FANS.” THESE TOPICS ARE RECEIVING INCREASING ATTENTION AMONG MARKETERS. 作者簡介ROGER D. BLACKWELL 現職：FLORIDA INTERNATIONAL UNIVERSITYPAUL W. MINIARD 現職：FLORIDA INTERNATIONAL UNIVERSITYJAMES F. ENGEL 現職：EASTERN UNIVERSITYPAI DI-CHING 現職：TAMKANG UNIVERSITY, TAIWANNORJAYA MOHD. YASIN 現職：UNIVERSITI KEBANGSAAN MALAYSIAWAN JOORIA HOOD 現職：UNIVERSITI TEKNOLOGI MARA, MALAYSIA |
Wendell也嘗試積極推荐,並介紹我該商品優缺點。Wendell是我的好朋友,為人正直又有愛心;Wendell他只會推荐好東西！整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.最近我也在找Consumer Behavior的相關資訊~最近有些網友在問Consumer Behavior要去哪裡買最便宜呢? |
希望我整理的資料能對我大家APRIL有幫助。整理了GOOGLE上關於Consumer Behavior搜尋前幾名排序的資料來輔助！整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.Consumer Behavior該商品熱烈銷售中~ 避免向隅,欲購從速~包含更進一步圖文資訊的介紹！點擊圖片或文字可以進到更詳細購物推薦網站~ |
#熱銷商品#
|
資料來源：博客來
請先 登入 以發表留言。